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Monday, May 14, 2018

3 Types of Viable Business Strategies You Choose

3 Types of Viable Business Strategies You Choose - The purpose of a business organization is usually poured in the form of short-term goals, medium, and even long term. Each goal, it requires concrete measures to achieve it. With no real work, the goal was simply a mirage above that will be a mere illusion. Required an appropriate business strategy to start real work.

With real work, not necessarily be assured You as a leader can bring business organization you have achieved its goal. All you need besides the real work is an appropriate strategy that can take You step by step getting closer to your goals.

Strategies can be defined as the comprehensive steps in the preparation of the implementation of the idea, ideas, or plan an individual or an organization in a certain period related to the goals in the span of that time period.

In a business organization, the strategy is known as the strategy of the business. Of the many strategies that you can create, there are 3 types of viable business strategies you choose and consider as a leader or business owner.

The first strategy referred to as the Strategy or strategies Best Price lowest price. This strategy is focused on providing product/service that is cheaper than Your competitors offer.

Examples of business that apply the Best Price Strategy include:

  • Lion Air, a low-cost aviation business though coupled with a lower quality of service compared to other airline airline-kind.
  • Smart Telecom, business communications services is a valuable inexpensive smartphone with features that are limited compared with rivals in its class.

The core of this Strategy is the Best Price become the cheapest among the competitors. Profit margins are made as thin as possible by means of pursuing sales volume.

Advantages of this strategy are that you can easily obtain customers, while the disadvantage is often a price war ensued and the customer you created be loyal and easily move to Your competitor’s product service.

The second strategy, called Best Product Strategy or strategies of differentiation/Criterion. This strategy is focused on providing products/services are unique and are perceived have differentiation or distinction and excellence comparable to that offered competitors.

Examples of business that apply the Best Product Strategy include:

  • Apple iPhone products they have to offer a premium product that is capable of being always look for people because of the beautiful design values and the sophistication of the technology that's original. Although the prices coupled with relatively much more expensive compared to other smartphones, but not turned away many people have this as a prestigious symbol of the iPhone to its owner.
  • Starbuck, present as an exclusive coffee shop for intermediate and above. Although the price is relatively much more expensive than ordinary coffee shop, the feel of premium coffee and branding were created capable of attracting many of the well-heeled to simply hanging out meeting, and get-togethers in the tavern.
If you want to take this second strategy as a strategy for the business, You should be able to build a strong brand image for the product/service you are selling. Thus, you can sell it at the relatively high price compared with the price your competitors offer.

To obtain a strong branding, innovation and creativity in the product/service being offered is the prerequisite that must-have.

This second type of strategies advantages is a customer-owned is a loyal Subscriber type that will be continually buying any products/services you offer. The disadvantage, of course, is on the high cost to produce premium quality product/service, and create a strong brand image through the marketing process.

The third strategy
, i.e. the Best Cost Strategy or the best Cost Strategy. This strategy focuses there to offer a unique product/service at a relatively low price range. This strategy would like to focus on "value for money".

Value for money, this could be interpreted as a psychological value buyers against a product/service in comparison with the amount of money that was rendered. If the value of a product/service is purchased "PB" value is higher than the amount of money that is spent to buy products/services, then it can be said the product/service has a "value for money".

Examples of businesses that have products by applying Best Cost Strategy include:

  • Honda Mobilio car with a product that offers ride comfort and features that are pretty good for a relatively low price compared with the BMW cars for example.
  • Xiaomi who released quality smartphone products with relatively moderate prices than its competitors.
  • Monetize your website traffic with yX Media
Advantages of this strategy lie in the value of money that is created on any products/services offered. Many buyers are buying something always consider what-anything that can be eaten with any amount of money that will be rendered. The disadvantage, of course, is located in a high enough degree of difficulty preparing for a product/service that has a high value for money in the eyes of consumers.

That's the 3 options strategies when wishing to sell products/services to market. The third strategy, good Strategy, Best Price, Best Product Strategy, as well as the Best Cost Strategy, strength and weaknesses of each. Stay it is up to you, you want to knit to where the product/service that your business offer.

The next step is to perform an execution against the strategy that you choose. The execution is a discipline and an integral part of the (inseparable) of the strategy.

However, to perform the execution properly, required the ability of a business leader in assessing the capacity of organizations that are his flock. A strategy will be wasted by merely if compiled without considering the ability of the Organization to execute.

The role of business leaders (CEO) is very crucial in the implementation of strategic policies of yesteryear. Business leaders will be involved personally in detail each of the execution processes in the framework of the strategy.

And in the end, never achieved the strategy into real working steps that correspond to the capabilities of the team business that you have. Because without concrete steps, everything is just sheer ravings.

Happy work! ^^

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