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Saturday, May 19, 2018

Marketing Strategy To Market Challenger


Marketing strategy – in a previous article about strategies that fit the position of our efforts, there are four positions or definite character owned by your company or business that is the market leader, market challenger, market follower, and market niches.


 In that article, we also already know what strategy fit for the market leader. Well, this time we will discuss the strategies used by the powerful market challenger, those who are always trying to make improvements both in terms of revenue and market share as well. Happy reading.

1. The Strategy Of Market Challenger

The main weapon to market challenger is the opportunity to devise a strategy of attack after determining opponents and targets of the strategy. These two steps is an important step which needs a lot of consideration. To aid the consideration here is the explanation.


2. Determine Target opponents and Strategies

An effective strategy is a strategy that has goals and a clear opponent. By knowing your opponent then we can determine what strategies could be used to drop the usual opponents and was the target of the strategy is to increase market share. Here are three different types of firms that become regular opponents for the market challenger:


  • The Company Market Leader
  • The Company Equivalent Weak Less Resources
  • Weak Little Company Less Resources


3. Choosing A Strategy Of Attack

In choosing the strategy of attack there are two things to note that is used only when the assault strategy goals cannot be achieved without committing assault and do only when we attack more superior from opponents in a field. The following five General strategies that can be used as the beginning of

4. Frontal Attack

The strategy of direct attack carried out in a manner against opponents such as the rival competitor products so that consumers switch through the form or the price.

5. Flanking Attack

This sideways attack weakness in share market segments such as faceted neglected small competitors, market share, quality and performance of the competitors, and the opponent's service inadequate.

6. Encirclement Attack

The strategy is the opposite of sideways attacks. This strategy of attacking various facets such as issuing the product into various different segments so that the opponent's difficulty protecting their market areas.

7. Bypass Attack

RAID is an indirect attack where attackers avoid marketing competition. This strategy can be done by diversifying products and markets who is no relation to the competitors.

8. Guerrilla Attack

The concept of guerrilla attacks this is hit and run where the attacker attacked in disjointed to confuse the strength of competitors who have a broad market coverage.

In addition to the above general offensive, there is also a more specific strategy to be used to market Challenger against competitors and controlled markets such as


  • Price Cutting Strategy
  • Cheap Product Strategy
  • The Prestige Of The Product Strategy
  • Breeding Strategy Of Product
  • Strategy Of Product Innovation
  • Strategy Refinement Service
  • Strategy Innovation Of Distribution
  • Strategy Emphasis Of Production Cost
  • Intensive Promotion


That's some strategies that can be used by businesses that are included in the category of market Challenger. By applying this strategy the way market challenger to master the market can be done easily.

I think quite to the for a discussion about marketing strategy to the market challenges. Next, we will discuss marketing strategy to a market follower or become a follower market.

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