about business,financial and entrepreneur

Friday, June 1, 2018

3 Types of Marketing Strategies and Examples of "complete"

Types of marketing strategies and examples | So the products we produce can be in demand and achieve the target marketing, of course, we must pay attention to who we are headed as a user of our products.

One way of reaching your target market (segment) is a pretty effective way is to use basic demographic population such as gender, age, region, income, family income, and so on.

The following information is very useful in terms of production and distribution because we can obviously discuss the map how the market share of our products.

1. A marketing strategy that does not discriminate the market

This strategy considers the market as a whole, so the company just needs in General. Products are produced and marketed is usually only one range of products only and is trying to attract consumers with one marketing plan only.

2. A marketing strategy that discerning market

This marketing strategy serves the needs of some specific groups with one specific type of product. So manufacturers or companies producing different products in accordance with market segments.
In other words, the manufacturer and the company offers a variety of customized product needs and desires of the buyer or consumer groups, with special marketing programs, are expected to be achieved success sales at each of these segments.

3. A marketing strategy that concentrated

This marketing strategy is marketing its products to specializes in some segments of the market with a consideration of the limitations of the resources owned by the company.

In this case, the manufacturer chooses a particular market segment and offers products that fit the needs of the consumer group according to that market segment, certainly more specific. So manufacturers concentrate all activities and will provide the optimum benefit.

The advantage of this strategy is the company will gain a strong position in the selected market segments. Because the company will be more focused and have a better experience in conducting the approach to fulfilling the needs and desires of consumers.

The weakness of this strategy is the manufacturers should be aware of the risk when just depends on one or more market segment only. Because it was feared to go changing needs (taste) the consumer or the growing capability of the competitiveness of other companies.

No comments:

Post a Comment